Most CRM pricing pages show you a headline number that looks affordable, then hide the real costs in tiers, contact limits, and feature add-ons.
HeroCRM.io is different. Our platform is built around transparent monthly plans combined with usage-based pricing, so you only pay more when you actually use more. That means no penalties for growing your contact list, and no forced upgrades just to unlock features you need.
Use the calculator below to see exactly what your usage credits can buy across each plan.
Your monthly plan gives you full access to the platform and features. Usage credits are only applied when you actively use things like messaging, AI, calls, or automation, giving you a clear, predictable way to scale with your business.
| Feature | Rate | Estimated usage |
|---|
Below, you’ll see a side-by-side comparison between HeroCRM.io and platforms like HubSpot, Keap, and Salesforce.
This comparison focuses on outcomes and real monthly cost, not just licence pricing. It highlights how each platform handles automation, scaling, AI, communication channels, and what typically happens to your bill as your business grows.
This comparison focuses on outcomes, scalability, and real monthly cost as your business grows, not just headline licence pricing.
| Category | HeroCRM.io | HubSpot | Keap | Salesforce |
|---|---|---|---|---|
| Delivers strong outcomes without complexity | ✓ Built for automation, follow-up, and conversion | ✕ Powerful but slow to unlock value | ✕ Limited once processes grow | ✕ Heavy and overengineered for SMBs |
| Typical monthly cost (SMB) |
£350 to £2,500
Predictable, usage led scaling
|
£1,600 to £7,000+
Costs jump by tier and contacts
|
£500 to £3,000+
Outgrown quickly
|
£1,800 to £10,000+
Licences and add-ons stack fast
|
| Charges per contact |
✓ No per-contact charges
Allowances per tier, unlimited at the top
|
✕ Pricing increases as lists grow | ✕ Contact caps affect pricing | ✕ Data volume impacts cost |
| Automation and workflows | ✓ Included from day one | ✕ Locked behind higher tiers | ✕ Basic and restrictive | ✕ Requires admin or consultants |
| Built-in AI | ✓ Native AI, pay only when used | ✕ Limited and tier restricted | ✕ Minimal AI capability | ✕ Extra products required |
| Email, SMS, WhatsApp, calling | ✓ Native and usage based | ✕ Often third party tools | ✕ Limited channels | ✕ Add-ons and integrations |
| Scales as your business grows | ✓ Costs scale with activity, not contacts | ✕ Forced upgrades | ✕ Platform limits hit early | ✕ Cost and complexity escalate |
| Time to value | ✓ Live and productive in days | ✕ Weeks or months | ✕ Setup friction grows | ✕ Long implementation cycles |
Bottom line: HeroCRM.io helps businesses get better results, faster automation, and stronger follow-up, without charging more simply because your customer list grows.
If you’d like to see how this looks in practice, you can open the typical monthly usage examples to view realistic scenarios for different types of businesses, from solo operators to agencies and enterprise teams.
These examples are designed to give you context, not commitments, and show how pricing behaves in the real world, not just on paper.



Clear, honest answers to the questions businesses ask before choosing HeroCRM.
HeroCRM.io is next generation, an all-in-one customer relationship management platform built to help businesses attract leads, communicate with prospects, manage sales, and nurture customers from a single system.
Instead of juggling multiple tools that do not talk to each other, HeroCRM brings everything into one organised workspace. From the moment a lead comes in to the point they become a customer, HeroCRM helps you see the full picture, so nothing slips through the cracks and no opportunities are missed.
HeroCRM.io is ideal for small to medium-sized businesses, agencies, and service providers who want structure, visibility, and control over their sales and customer relationships.
It works especially well for teams that rely on enquiries, bookings, calls, or ongoing client communication. If you feel like leads are being lost, follow-ups are inconsistent, or your current systems feel messy or disconnected, HeroCRM.io is designed to bring clarity and momentum back into your business.
No technical background is required to use HeroCRM confidently. The platform is designed to be intuitive and visual, so actions like viewing leads, sending messages, moving deals through stages, or checking performance are simple and logical. You do not need to understand code, servers, or complex integrations to get real value quickly. Most users are able to start using the core features immediately, while more advanced options can be introduced gradually as your confidence grows.
HeroCRM.io allows you to manage customer conversations in one place, rather than switching between inboxes and platforms. Depending on your setup, you can communicate via email, SMS, web chat, WhatsApp, Social Media and other supported channels. This means you can see every interaction with a lead or customer in a single timeline, making conversations feel personal and consistent. Some channels may require additional setup or third-party connections, all available through our platform marketplace.
For many businesses, HeroCRM.io replaces several separate tools with one streamlined system. This can include lead capture, email marketing, SMS messaging, calendars, pipelines, reporting, most website or funnel functionality and more. Instead of paying for and managing multiple platforms, HeroCRM.io simplifies your workflow and reduces complexity. Whether it replaces all of your current tools will depends on how your business operates, but we are confident that our solution can simplify your technical setup, save you money, and give you stronger ROI through our centralised system.
Yes of course. HeroCRM.io includes automation features designed to save time and remove manual follow-ups. You can automatically send messages, assign leads, update records, or move opportunities based on actions taken by a prospect or customer. Automation helps ensure every lead gets a fast, professional response, even when you or your team are busy.
Beyond automations within our ecosystem, our system also integrates with tools like Zapier and Webhooks, enabling you to connect our system to thousands of third part systems.
HeroCRM.io gives you a clear, visual overview of your sales process through pipelines and opportunity tracking. You can see exactly where each lead is, what stage they are in, and what the next step should be. This makes it easier to prioritise follow-ups, manage workloads, and spot bottlenecks in your sales process. Over time, this visibility helps teams improve conversion rates and make better decisions based on real data rather than guesswork.
HeroCRM.io is designed to work alongside other software you may already use. It supports integrations through built-in connections, Zapier, automation tools, and webhooks, allowing data to flow between systems where needed. This means you are not locked into a closed system and can adapt HeroCRM.io to fit your business rather than changing everything overnight.
Yes. HeroCRM works well for both solo operators and growing teams. Multiple users can access the system, manage conversations, update leads, and collaborate without stepping on each other’s toes. This helps maintain consistency in how leads are handled and ensures everyone is working from the same information. User roles, permissions, and limits depend on your chosen plan.
Most businesses can start using HeroCRM.io very quickly. Core features such as lead management, messaging, and pipelines are available as soon as the account is set up. Many users see immediate value within their first few days by centralising conversations and tracking leads properly. More advanced automations and integrations can be added over time as your business grows and your needs become more specific, making HeroCRM.io a platform that scales with you.
Yes. HeroCRM.io includes a 14-day free trial, giving you the chance to explore the platform, understand how it works, and see how it fits your business before committing. During the trial, you can experience the core features first-hand, set up pipelines, manage leads, and get a real feel for how HeroCRM can simplify your day-to-day operations. It is designed to give you clarity and confidence, not pressure.
Yes. HeroCRM offers bespoke done-for-you solutions for businesses that want everything set up professionally from day one. This can include tailored workflows, pipelines, automations, integrations, and onboarding based on how your business actually operates. If you would prefer a hands-off approach or want to move faster with expert guidance, you can book a call with our team to discuss the best setup for your needs and find out what options are available.
Our best possible rates, with unlimited users and contacts.
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